As a small business owner, you may have entertained that thought of outsourcing some elements of your business. The perks of outsourcing seem so evident; experts in various industries proclaim it the solution cutting expenses.
Firms like Just Simply Outsourcing offer services in functions such as information technology, accounting, marketing and human resource. In fact, it’s possible for you to open a company without actually hiring employees.
However, is there more to outsourcing than meets the eye? What are the other reasons companies choose to outsource? What about complications in some of the elements of your business that’s not easily quantified? To answer these questions, here are the 3 R’s of outsourcing – the reasons, risks, and rewards.
IMPROVES COMPANY FOCUS
It’s neither pragmatic nor conceivable to do everything yourself. Outsourcing gives you the luxury of focusing on your core activities while other companies, on the other hand, focus on theirs.
ACCESS TO EXCEPTIONAL CAPABILITIES
Return of investment is great when you decide to outsource elements of your business. Instead of having one person having the knowledge on the subject, you can have the perk of getting the work done by a team of professionals.
Outsourcing firms usually require their employees to have proper industry training and certifications.
FREES INTERNAL EMPLOYEES FOR OTHER TASKS
You may have someone inside your office to specialize in something, but they can’t get the job done. They would most likely spend more time tinkering around wondering how they can do it. Outsourcing gives you the benefit of freeing your employees from tasks they do not specialize in and let them focus on the job they were originally hired for.
EMPLOYEE MORALE MAY BE AFFECTED
This is true when you’ll be letting your employees relax to let the outsourcing firm to replace their job functions. Sometimes they may even wonder if they run the risk of being fired or not.
SOME ELEMENTS ARE NOT EASILY OUTSOURCED
Elements like information technology affect the entire organization; from the easy tasks employees do every day to the complicated automated aspects. You should do a background check on your external help. Essentially, check if they are qualified to take care of your greatest needs.
ACCESS TO THE LATEST TECHNOLOGIES
You may have already noticed how fast hardware and software becomes obsolete in this industry. How can your in-house staff keep up with everything up-to-date? Outsourcing gives you the perk of having more than just one professional.
More heads are thinking and gathering information at the same time. You’ll greatly feel the positive effects of such.
HIGH QUALITY OF STAFF
Since it’s their core specialty, outsourcing firms only look for people with specific qualifications and certifications for the job. Unlike with in-house hiring, you won’t know their true capabilities or if they’re even qualified for the job. Therefore you may hire the wrong person for the job.
Outsourcers have a vast amount of resources at their disposal, while your business’ internal staff only has a limited access to certain resources and capabilities. Now that you’ve seen the risks and rewards of outsourcing, would you still give it a try? If you do, we at
Just Simply Outsourcing, a Philippine outsourcers firm, will help you get the job done!
Outsourcing, it’s probably the best thing that’s happened for businesses, whether small or big ones. Why’s that? The reason being, companies are growing every day and in order to maintain a good track record, they need to do more. Be that as it may, these companies, even with the right amount of human resources can’t do their tasks alone. Therefore, they resort to getting help from outside their company, thus outsourcing it.
Just Simply Outsourcing, an outsourcing company based in the Philippines, says that outsourcing is a good way to reduce workloads without compromising the quality of work churned out. However, just like the light needs the dark and vice versa, there is always a bad side to everything good.
Want to know the pros and cons to outsourcing? Here’s a few of them, we’ll first start with the pros and to the cons later on:
- REDUCED OPERATING COSTS
Unlike in-house employees, payment for outsourcers is much cheaper. For one, the cost of living in their country may be different from yours, so they’ll gladly accept how much you would give them.
- REDUCED WORK TRAINING COSTS
Training new employees is expensive. If you want to save money for that, better get someone who already knows what they are doing. Outsourcers are there because they are willing to do the job that you have no time for.
- MAIN SIGHT ON THE BUSINESS GOALS
Productivity in your company is increased when outsourcing extra tasks. This is possible since the extra tasks were ported over to someone outside of your company. Since there are operations in the company that needs more attention, extra tasks are tossed aside. Therefore, outsourcing can let you solve that problem.
- EMPLOYEES FEEL INTIMIDATED
If your employees feel that their positions are threatened because of outsourced jobs, they’ll eventually start leaving the company. With outsourcing, they’ll feel that their jobs are the next thing to be outsourced. This can cause a decrease in productivity and lower morale on the floor.
- SECURITY PROBLEMS
When outsourcing, you’ll share vital information with your outsourcer. This is a high-risk situation. If they happen to suddenly just disappear in their line of duty, chances are they ran away with classified files from your company. To avoid such, it’s better to contact them on a regular basis and ask for updates.
- LOSS OF MANAGEMENT
When transferring tasks, the outsourcer may have different plans from what you’ve originally intended the task to be. Chances are customers may have to skip your business and head on to the next due. If you don’t want this to happen, consider the outsourcing company you’re hiring. Better talk with them carefully.
Overall, these are only guidelines to help you decide when you want to outsource your extra tasks or not. It’s entirely up to you to decide whether to decide against it or do the opposite. If you’re still positive on getting help from an IT outsourcing provider, Just Simply Outsourcing is here to help you with your tasks. We guarantee satisfaction when you work with us.
Outsourcing, no matter what perspective you view it, can be defined as a strategic use of outside resources in order to perform activities intended originally for the internal staff. Furthermore, it is a strategy by which a business contracts out major tasks and functions to specialized and efficient providers. More often than not, outsourcing involves the transfer of manpower from the company to the outsourced vendor.
According to Just Simply Outsourcing, one of the many Philippine outsourcers, companies outsource because it provides the ability to reduce and/or control operational costs while improving company focus. While it obviously gives access to world-class capabilities, outsourcing fills in the insufficient resources that are available internally.
Yesterday and Today
In the past, the most common reasons for outsourcing were cost and headcount reduction. However, in today’s case, the drivers are often more strategic. They focus on carrying out core value-adding activities in-house where a business can best utilize its own core competencies.
There are a lot of factors influencing a successful outsourcing. You must be able to enumerate your company’s goals and objectives prior to selecting the right vendor. Also, in this type of business relationship, an open communication should be practiced. This is of paramount importance in order to achieve a successful outsourcing process like outsource web development.
Whatever the result of the outsourcing management, managing change will always be fundamental for the program to be successful. You must be able to assess requirements and impose having open channels for communications during crucial periods. The key is to have everyone concerned involved during the process.
On the other hand, one of the most common factors that you might face is personnel issues. This could range from family-related problems to colleague-associated. Either way, you have to be a medium in battling such situations. Also, be always mindful about what your outsourced employees need and/or wants. It doesn’t hurt to conduct periodic Training Needs Analysis.
Consider the Functions to Be Outsourced
Although outsourcing is not limited to non-core functions, you have to consider what areas could be maximized. Remember: outsourcing offers flexibility over business management. You can always choose to outsource major functions as long as such decision can contribute significantly to your business’ totality.
Nevertheless, not all the time outsourcing will be the solution. You need to understand if this strategy will work for you or not. You might be outsourcing business functions that would rather work best if done in-house. Hence you should have a clear view of your objectives. The “If I do this, will my…” approach will help you a lot.
Several strategic objectives like outsourcing initiatives must originate from the top echelons of a company. The senior management is usually tasked to articulate goals and objectives along with the communication process, all of which will benefit the company.
Just Simply Outsourcing states that a lot of managers today are looking ahead and recognizing the responsibility needed for the enterprise’s outsourcing strategies to be successful. And it doesn’t stop until the ink has dried on the contract. Moreover, meetings should be as frequent as possible during the early stage. This is most especially if you deal business with an IT outsourcing provider.
As a business owner, you are most likely to be faced with the decision to whether manage your website in-house or outsourced. Basically, managing it in-house can save your company’s resources up to 50% or more. However, this can ultimately cost you dearly if not done accordingly.
Just Simply Outsourcing, one of many Philippine outsourcers, states that managing your own website might not be a smart decision. This is most especially if you want to pay more attention to the core areas of your business. In other words, outsourcing web designing is the right way to go.
Every now and then, companies struggle with the question: Is managing website design in-house better? To help give you an overview of both sides of the table, here are ways to determine which is better – outsourcing or in-house.
In-House vs. Outsourced
Truth is, your decision to design your website makes a huge difference. If you do it in-house, for sure, overall costs can be expensive; whereas when you outsource web development, it can be much lower. From this standpoint, you can conclude that outsourcing is better when it comes to saving up resources.
In addition, outsourcing web designing to IT outsourcing providers has proven to be more successful than when don in-house. Not unless you have a dedicated web development team behind your back. A lot of companies have seen the marvelous ideas that people from abroad have when it comes to web designing.
How is Your Internal Resources?
Take an honest evaluation at the skillsets of people working for your business. Are they in the situation to create a successful website? You need to have a team that can create the most effective website possible.
Evaluate your marketing leader: How is he when it comes to developing web strategies?
Your graphic designer: Is he skilled enough to understand that web designing is different from artwork?
Your writer: can he write using your brand’s tone?
These evaluations can definitely help you understand the different key aspects. Hence, it will guide you to make a firmer decision of whether to continue doing it in-house or resort to an IT outsourcing provider.
Can In-House Really Do the Job Accordingly?
Some small to medium-sized companies have dedicated webmasters to handle their websites. Although these people are skilled enough, designing and/or building a website requires both technical and creative competencies. And this kind of job is not something meant for a one-person web team.
So if your business speaks similarly, it’s time for you to consider outsourcing. Remember: outsourcing web design projects to a team of professionals will provide you various skillsets, which are sustainable enough to get the proper results.
Evaluate Time Commitment
One of the most common overlooked issues in any companies is time commitment. Web designing, in particular, requires focus and significant amount of time from your staff. It is not something that can just be “on the side”. You will definitely need a team that can devote significant time to the project.
According to Just Simply Outsourcing, when web designing is outsourced, business owners won’t have the burden to manage people, making sure that everyone is doing their roles. The third party does this job already. Thus, business owners can focus on the core areas of their companies.
Online marketing is the norm these days, given how connected the world is. For smaller businesses, spreading the word about their services and products focus more on inbound marketing. This kind of marketing costs less because it deals with sharing content that will eventually draw the target audience to the company’s website.
Search engine optimization (SEO), pay-per-click (PPC) advertising, blogging and social media are the common practices in inbound marketing. Even if your company doesn’t have the manpower to spare, there are several companies offering online marketing services that you can hire. Just Simply Outsourcing is one such company, and one of those that uses social media to great effect.
How do such companies make use of platforms like Twitter and Facebook to attract potential customers and convert them? Here are a few concepts they use.
1. It’s about value. In real life, when you talk with someone, you’ll find it hard to keep the conversation going by talking only about yourself. You’ll want to ask questions when something interesting pops up, and the person you’re talking with then will do the same.
It’s similar in social media marketing. Well-trained social media specialists understand that engaging someone in conversation doesn’t mean outright trying to focus on converting them. Instead, they focus more on adding value to the exchange, trying to learn more about the client.
2. Listening is important. Knowing the people in your target market isn’t enough, and you’ll want to go beyond their age, income bracket, and their location. Listening before talking is important, therefore, in order for you to know what’s important to them.
The little details matter more than you think, since these usually are able to tell a social media specialist what each individual focuses on, personally. Eventually, there’ll be enough data to create good quality content that’s sure to pique their interest. From there, starting the conversation will be easy, and conversion likely won’t be far behind.
3. Acknowledgement and accessibility. Ignoring someone when they reach out to you is among the worst things you can do, and social media specialists never forget that. Building a relationship starts with that initial contact, so they take every opportunity that comes along.
They also find time to actually be online. That’s because not being accessible can affect the value of the conversations they’ll have with followers.
4. Reciprocate. If someone reposts something from you, the least you can do is do the same, even if it’s not completely connected to the service or product being promoted. Social media specialists know that doing so is a great way to build that particular relationship.
5. Focus on building and compounding. Rather than being jacks-of-all-trades, social media specialists pick one strategy and stick with it to slowly and steadily build the brand.
6. They also know that quality is better than quantity, thus posting quality content. This ensures that followers are more likely to share the post in their own circles. This compound growth creates more chances for people to eventually find one company or another.
Looking to outsource web development when you expand online isn’t the only thing you need to do. Social media, as part of online marketing, is important, too, so you’ll want to make sure you don’t neglect it.
By now, we’ve established the fact that to make your website relevant, you need to have great content. It’s the start of all Internet marketing processes – the vessel that takes your website and, ultimately, your brand to Internet superstardom.
Whether you outsource web development plus content writing to a third party or you have a dedicated team doing the legwork for you, it’s imperative to always produce outstanding content.
The web is in constant movement – thousands of websites vying for a user’s attention at the same time. You hold your client’s attention for two seconds before they go to more interesting news, forums, and so on.
Web copy should be intriguing, persuasive, and original; it’s generally more in-your-face than print copy. Most web marketers don’t realise that the tone of the content should be the tone of the brand, too. Consistency is helpful, but consider the ‘voice’ as well.
The usual Internet user searches the Web like a predator stalking prey, so present your content as the most attractive, interesting, and thought-provoking.
Look at it this way: in a sea of chickens, you should be a peacock – more plump and infinitely better than the alternative. Treat your users like hound dogs; they attack, but lose interest quickly. When they want blood, they want it now, they want it easy – and they want it fed to them.
This is why simple presentation is key.
Forget about the rules; go for the jugular.
One of the finest breakdowns of a web copy formula goes like this:
- What am I getting?
- What’s in it for me?
- Tell me something I don’t know.
- Amaze me.
- How much is it?
Present your content the same way as a boodle. This means no appetisers, no entrees; it’s just the plain old main course. For example, when writing an article, present it as “5 Things You’re Not Doing Right While Brushing Your Teeth”, not as “Brushing Mistakes and Etc.”. The more direct your content is, the more it will get the attention of your readers.
Next, you need to present your content as something that’s beneficial to your readers. Always ask what they’re getting out of it and why they would want to know this information.
Catch your reader’s attention in the first two paragraphs of the copy. When you can, keep sentences short and give information that’s easily digestible.
A good rule of thumb: don’t use ‘metropolitan’ when you can use ‘city’. Take a stand, and don’t be vague. Readers want to be persuaded, to form an opinion, and to choose. Let them.
After that, impress.
Get all the facts you can on the subject matter you’re discussing, then blow their minds away right off the bat with unheard-of facts. This will keep your copy interesting, and will make reading more satisfactory.
When you’re offering a product, never commit the content faux pas of saying your pricing is TBA (to be announced) or TBD (to be discussed), lest you commit Internet suicide. Do this only when you’ve established your brand. When you’re starting out, full disclosure is much more appreciated.
Philippine outsourcers recommend you end with a sales close – not too cheesy, not too desperate – just the right blend of inviting and irrestible.
They say, an IT project is an endeavor with a definitive timeline, in which particular objectives and goals are met. That might be true at some point. But some projects emerge in addition to the usual maintenance of systems and technology apparatuses. Often, they occur as an outcome of complications found out during regular maintenance.
In this case, there could be a huge possibility that you’ll look for an IT outsourcing provider, especially if you don’t have sufficient full-time IT staff. But if you think outsourcing an IT project is as simple as ABC, you’ve probably missed the bigger picture. Truth is, outsourcing can be a tiresome pursuit for business owners. If you opt for this strategy, you need to know these 4 things first:
1. Create a vision and goal for the project and seek out the experts to implement the specifics.
You may feel organized once you’ve made your project specifically detailed before requesting proposals from IT experts. But it shouldn’t be that way. What you probably never realize is, you could be losing out the expertise of those who have the capacity to provide some alternate solutions and options to achieve your business goals.
Bill Donovan and Tad Richard of Intellicisions – a consulting firm specializing in providing businesses with efficient innovative strategies say that one of the biggest myths in outsourcing IT projects is, business owners think they need to have a specific project outlined in detail, before considering outsourcing.
Donovan emphasizes, it’s more efficient to consider outsourcing up front when strategy is being developed.
2. Managing the people who will be affected by the project.
Similar to risky pursuits (a new project), accepting a huge or slight change will never be easy. Even the most well-planned, seamless project will need some of your staffs to change their usual routine to unconventional patterns. In this case, don’t lose your communication with them.
You can hold a comprehensive meeting or reorient them about the new nature. Give them time to adjust as well to regain their focus and drive in doing their thing. Some CEO’s consider scheduling training sessions and seminars to equip their people with new stuff needed for the project. Of course, you can follow-up, but don’t disturb them while working!
3. Find a certified and reliable IT support provider team.
When outsourcing an IT project, most businessmen consider “price” as an ultimate basis of an efficient IT support company. It may work in some cases, but it’s not the ticket in making your project succeed. Remember, it’s important to know the background and experience of the IT team you’ve hired.
The field of Information Technology has particular certifications that are absolutely essential to the industry. Check for Microsoft Certified Service Engineer (MCSE) or Cisco Certified Network Professional (CCNP) certifications. These certifications are used by most companies to assure quality, reliability and efficiency.
Looking for the best IT outsourcing providers? We’re here – waiting to give you the best outsourcing service!
Social media has changed a lot over the last five years. With over 1.73 million users, marketers found a way to take advantage of the trend and use it to promote their respective brands. If you’re managing a business, consider the social media approach to establish a web presence.
With everyone signing up to various social media networks, it might benefit you to know more about the facts and statistics. Even business process outsourcing firms are now offering services to maintain engagement and social media updates. Here’s what you need to know.
1. The 45-54 year age bracket is the fastest growing demographic on Facebook and Google+
The idea that social media platforms are just for teenagers is a misconception. Even on Twitter, the fastest growing demographic is the 55-64 year age bracket. That’s why having a strategy is essential if your target market falls on these age brackets.
Always keep older users in mind when posting or sharing content, especially in Facebook, Twitter and Google+. Their taste and interests are different. Don’t miss a large number of demographic.
2. Mobile use generates 30% of Facebook’s ad revenue
In addition, 189 million of Facebook users are accessing through mobile only, and the numbers are increasing. Most users even admitted to have their phones near them for all but two hours of their waking day. This means more potential customers on your part.
If mobile users are your target market, make sharing more straight forward. Consider how your content, especially images, displays on mobile devices and smaller screens before posting it.
3. YouTube reaches more adult 18-34 than cable networks
Nowadays, you can’t really say that TV ads are the best way to reach consumers. If you’re after 18-34 year olds in the US, reaching out through YouTube is more effective. Taking advantage of a platform that has a wide user base can make a big difference.
If you’re thinking of adding videos to your strategy, it’s the perfect time to do it. You can start small by creating five-minute videos about your company and the team behind it.
4. Around 93% of marketers use social media for business
Don’t get left behind by your competitors. A lot of online businesses has already discovered the benefits of social media as part of an overall marketing strategy. Now that 93% of marketers are using it, this means that you get a lot of help from specialists.
You may struggle with social media at first, but you don’t have to do it alone. Many BPO companies are offering cost-effective professional services that can deliver results!
5. 25% of Facebook users don’t bother with privacy settings
You may have heard about security issues with social media platforms in the news. But the truth is, majority of Facebook users don’t really bother with the privacy settings. This is why 80% of users can still connect with brands through referrals and sharing.
Don’t assume that all customers think the same. Your social media strategy greatly relies on the goals you’ve set. With the help of a web content writer, SEO expert, virtual assistant and web developer, you can easily get your website to the top!
Outsourcing has been around since the 1980’s, but only recently has it become increasingly popular for companies to subcontract certain tasks to a third party. Generally, they choose to outsource non-core functions, or those that don’t offer the firm an advantage over competitors.
Human resources, accounting, and marketing are examples of non-core activities that business process outsourcing companies focus on.
Outsourcing vendors’ main functions – to provide specialised services for various clients – have thus far remained the same. However, many have adjusted to accommodate certain trends that could very well affect BPO providers’ price structure, delivery, and other processes.
What are these trends, and how have they affected outsourcing as a whole?
1. Not just about cost. While saving money to increase their profit margins is still a driving force, companies now look for outsourcing vendors who can quickly respond to new contractual needs. The ability to refine and adapt strategies to fit changing market conditions is also a necessity.
A recent study by the International Association of Outsourcing Professionals revealed that the majority of clients outsource to improve their business performance. For them, the lower cost is an extra benefit.
2. More on strategy. In the past, functions that were outsourced were not considered core activities, nor were they considered strategic. Today, firms like Just Simply Outsourcing continue to handle non-core functions. However, they have also started handling increasingly strategic activities, such as Internet marketing.
This means that vendors and companies should be able to collaborate in order to come up with a strategy that enables both to have a hand on the outcome. Another benefit of this closer integration, if successful, is that the latter’s consumers get the same quality service.
3. Accessible to many. Cloud computing and using ‘the cloud’ to aid in delivering the needed services led to Business Process as a Service, or BpaaS. This actually eliminates the need for a large initial investment, not to mention infrastructure of any sort.
This means that more organisations can make use of outsourcing to improve their overall business model. BpaaS is also a versatile alternative that allows vendors to offer a host of services that ultimately will be tailored to fit their clients’ needs.
4. Mobile. Improvements in technology have enabled both companies and consumers to easily access the Web at any time. This has led to a preference for service that is personalised and open on multiple channels of communication.
Simply put, companies are more likely to partner with outsourcing vendors that they can contact in more than one way, such as through SMS, Skype, and email. The more mobile a company, the better their position to provide sought-after services.
5. Focuses on specialisation. Outsourced work has recently become not just strategic, but also of higher value, with emphasis on the quality of the work. Flexibility and adaptability are important, but that doesn’t mean companies will ‘make do’.
Instead, they will look for providers with specialised skills in certain areas, such as a company that offers outsourcing SEO services. In other cases, they outsource to multiple companies, subcontracting different tasks to each. However they do this, it’s clear that there is a shift from “cheaper is better” and towards “quality is better”.
The advent of the internet has slowly changed how people go about information dissemination, communication, and business. For instance e-mail, and now Skype has made it easier to contact friends and relatives who live far away; more information becomes available online, every day. Businesses now advertise as much on the internet as well as through conventional means, if not more so.
Business process outsourcing – subcontracting certain tasks to a third party instead of having them done in-house – has also changed in this respect. Hiring a company can be done with a few key strokes or one online video call, regardless of location. Results can quickly be viewed through the internet, leading to less time needed in order to accomplish tasks.
Given that, and businesses’ desire to go global as soon as possible, it’s no wonder that internet marketing has grown the way it has. Just Simply Outsourcing is one firm that offers such technologically-centered promotion services, dealing with tasks pertaining to social media, web development, and so on.
Building an online presence is just as important in today’s world, and hiring an I.T. marketing firm gives both big and small businesses a cost-effective means to achieve this. With the Web becoming a part of a lot of people’s lives, there’s always an opportunity to reach more prospective clients. Your products are sure to already have an existing market somewhere.
The internet just helps firms to find them.
A well-designed and functioning website also gives your company a way to advertise all day, every day. Customers can find out about your products and services, and make purchases even when your physical stores are closed. Not having an actual store won’t pose a problem, either.
Interactive or otherwise engaging content helps ensure keep current and potential customers on the website, so making sure your webpage is interesting and informative as possible is important, too. Both web design and development and content creation come into play here. Search engine optimization (SEO) also helps make sure your website can easily be found.
The entry of social media also increased the avenues to establishing an online presence. To some, it may have appeared as temporary and possibly unprofitable.
However, the majority of marketers this year have stated that social media is an important part of their campaign. Most of them had also reported increased traffic to company websites due to such efforts.
There are other benefits besides increased website traffic.
A properly-planned social media campaign can result in increased brand recognition. The more people see your products or content, the more visible your company.
Social networking sites like Facebook and Twitter can enable a more personal connection with customers, which often results in improved brand loyalty.
Also, brands become more human the more they interact through social media channels; this then leads to higher chances of customers choosing that brand. Every blog post, new image or video, and every comment shared is a chance to engage with prospective clients. Having someone manage your social media tasks ensures that these opportunities won’t be missed.
You can make your I.T marketing campaign easier and more effective by hiring more than outsourcing SEO services. Try hiring a company that offers everything you need in one package, like Just Simply Outsourcing does. You’re sure not to be disappointed.