5 Surprising Social Media Facts – Business Process Outsourcing

Posted by on November 19, 2014 in Blog

Social media has changed a lot over the last five years. With over 1.73 million users, marketers found a way to take advantage of the trend and use it to promote their respective brands. If you’re managing a business, consider the social media approach to establish a web presence.

With everyone signing up to various social media networks, it might benefit you to know more about the facts and statistics. Even business process outsourcing firms are now offering services to maintain engagement and social media updates. Here’s what you need to know.

1. The 45-54 year age bracket is the fastest growing demographic on Facebook and Google+

The idea that social media platforms are just for teenagers is a misconception. Even on Twitter, the fastest growing demographic is the 55-64 year age bracket. That’s why having a strategy is essential if your target market falls on these age brackets.

Always keep older users in mind when posting or sharing content, especially in Facebook, Twitter and Google+. Their taste and interests are different. Don’t miss a large number of demographic.

2. Mobile use generates 30% of Facebook’s ad revenue

In addition, 189 million of Facebook users are accessing through mobile only, and the numbers are increasing. Most users even admitted to have their phones near them for all but two hours of their waking day. This means more potential customers on your part.

If mobile users are your target market, make sharing more straight forward. Consider how your content, especially images, displays on mobile devices  and smaller screens before posting it.

3. YouTube reaches more adult 18-34 than cable networks

Nowadays, you can’t really say that TV ads are the best way to reach consumers. If you’re after 18-34 year olds in the US, reaching out through YouTube is more effective. Taking advantage of a platform that has a wide user base can make a big difference.

If you’re thinking of adding videos to your strategy, it’s the perfect time to do it. You can start small by creating five-minute videos about your company and the team behind it.

4. Around 93% of marketers use social media for business

Don’t get left behind by your competitors. A lot of online businesses has already discovered the benefits of social media as part of an overall marketing strategy. Now that 93% of marketers are using it, this means that you get a lot of help from specialists.

You may struggle with social media at first, but you don’t have to do it alone. Many BPO companies are offering cost-effective professional services that can deliver results!

5. 25% of Facebook users don’t bother with privacy settings

You may have heard about security issues with social media platforms in the news. But the truth is, majority of Facebook users don’t really bother with the privacy settings. This is why 80% of users can still connect with brands through referrals and sharing.

Don’t assume that all customers think the same. Your social media strategy greatly relies on the goals you’ve set. With the help of a web content writer, SEO expert, virtual assistant and web developer, you can easily get your website to the top!

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